Allen Xie seeks to create a lifestyle brand based on made-to-measure suiting. His Shanghai atelier is a clubhouse in an apartment building where he hosts regular events including poker nights attended by his attractive sales team, his wealthy clients, and a squad of beauties. His Beijing operation is in the Foreign Diplomatic Compound in Sanlitun. Allen Xie suits start around RMB 10,000 – the pictured three piece suit sells for 18,340RMB or around 3,000USD – pricey though fabrics are from the UK and Italy.
Only the extremely structured house style with heavy shoulder pads and Tom Ford style wide lapels and nipped waists is available. Allen describes his customers as second generation wealthy young men who purchase more suits to compete with each other. His
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