We aim to entertain, through showing what Chinese people are buying now and how it is fascinating. We will examine each product and service and tell you what it reveals about the new Chinese consumer.
You are our target reader. Everyone in the world should be interested in what the Chinese buy.
I should have started this blog two years ago when I bought this domain. Chinese were the most important rising consumer group in the world then as now. At least I am doing it now.
Beyond general readers, we hope our content will interest China-watchers, decision makers in corporations, marketers, and the press.
Whatischinabuying.com is a project of Afflux, Beijing’s top marketing and activation agency.
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