In addition to marketplace-defining bestsellers, we will frequently cover what China might buy or occasionally buys if this item can tell an interesting story. Niche products, new releases, and even failures can reveal much about the likes and dislikes of our target consumers. Most Chinese officials ride the Audi A6L and businessmen favor Mercedes […]
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Most Western runway models are not busty, though fit models are supposed to be a bit more like real women. This means Chinese women face something of a quandary when it comes to selecting their brassiere. Until recently, the vast majority of women tried to compensate, probably overcompensate. Heavy padding and push-up bras were the […]
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Allen Xie seeks to create a lifestyle brand based on made-to-measure suiting. His Shanghai atelier is a clubhouse in an apartment building where he hosts regular events including poker nights attended by his attractive sales team, his wealthy clients, and a squad of beauties. His Beijing operation is in the Foreign Diplomatic Compound in Sanlitun. […]
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In a country with cities as congested as China’s, the number of SUVs seems surprising. Automobiles are the most visible and widely understood status symbol, but in the 1990s and early 2000s, sedans were the only givers of face. SUVs have risen to prominence just in the last ten years – since the introduction of the […]
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The champagne brand has tried to leverage an idea of luxury associated with European elegance by pairing itself with contemporary artists, film-makers, fashion shows, and other exponents of high aesthetics. This strategy has positioned the brand well, particularly for well-educated, wealthy consumers in first-tier cities- the market is small, but the brand has successfully leveraged […]
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Customers are so tired of milk scandals that they are willing to pay three times the standard price for milk.
~ read more ~We aim to entertain, through showing what Chinese people are buying now and how it is fascinating. We will examine each product and service and tell you what it reveals about the new Chinese consumer. You are our target reader. Everyone in the world should be interested in what the Chinese buy. I should have […]
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