The champagne brand has tried to leverage an idea of luxury associated with European elegance by pairing itself with contemporary artists, film-makers, fashion shows, and other exponents of high aesthetics. This strategy has positioned the brand well, particularly for well-educated, wealthy consumers in first-tier cities- the market is small, but the brand has successfully leveraged […]

Customers are so tired of milk scandals that they are willing to pay three times the standard price for milk.

We aim to entertain, through showing what Chinese people are buying now and how it is fascinating. We will examine each product and service and tell you what it reveals about the new Chinese consumer. You are our target reader. Everyone in the world should be interested in what the Chinese buy. I should have […]